The project, which began in October 2014 in Vancouver and concluded in April 2016 in Shanghai, was a collaborative effort between the design team and the client. The team faced the challenge of creating a bottle design that was both visually appealing and functional. The result is a colorful, pulsating image that encapsulates the essence of Catsky and its 'Born Free' spirit.
The design process involved extensive research and dialogue with the target consumer groups. The aim was to create a product image that would resonate with consumers and make Catsky a household name. The design's unique properties lie in its ability to capture the multicultural essence of New York and the purity of Catsky's glacier water source.
The design's success is evident in its accolades. In 2017, it was awarded Silver in the A' Packaging Design Award, a prestigious recognition given to designs that demonstrate outstanding expertise and innovation. This award is a testament to the design's technical excellence, artistic skill, and the positive feelings it evokes.
The intellectual property rights for the design belong to Le Reve Beverages Inc, with image credits going to VONO Brand 2016. The design is a testament to the team's creativity and dedication, and a shining example of how design can transform a product's image and appeal.
In conclusion, Catsky's packaging design is more than just a container for pure water. It's a symbol of the brand's values, a visual representation of its unique characteristics, and a successful attempt at creating a dialogue with consumers. It's a design that truly embodies the spirit of 'Born Free'.
Project Designers: Vike Chan
Image Credits: VONO Brand 2016
Project Team Members: Creative Director:Vike Chan
Design Team:VONO Brand
Project Name: Catsky
Project Client: Vike Chan